Mercedes-Benz records highest sales through March
Mercedes-Benz continues its record performance with 183,467 vehicles sold in March (+15.7%). Sales have never before reached such a high level in one month. Since the beginning of the year, 429,602 vehicles have been handed over to customers, topping the previous year’s record by 14.8%.
Last month, Mercedes-Benz set a new sales record in Europe, where sales rose by 16.3% to 89,041 vehicles. In Germany, 27,118 customers were happy to receive their new Mercedes-Benz in March. Since the beginning of the year, sales on the home market could be increased by 7.3% to 60,115 units. In Great Britain, record sales of 26,488 vehicles and an increase of 19.5% were achieved in March. Particularly high growth rates were posted, among others, in France (+42.4%), Spain (+44.5%) and Belgium (+38.8%).
In the Asia-Pacific region, sales rose by 18.0% to a new record high of 54,206 vehicles last month. 30,124 units went to China, where a high sales growth of 20.8% was achieved. So many Chinese customers have never before received their new Mercedes-Benz in March. A sales record was also posted in Japan, where 18,776 vehicles were delivered to customers since the beginning of the year. In Japan, the brand with the star is market leader among the premium manufacturers. In Australia, Mercedes-Benz achieved a sales increase of 16.8% and thus a new record.
Since the end of March, the CLA Shooting Brake supplements the successful compact car family of Mercedes-Benz. More than four million customers around the world have opted for an A-Class, B-Class, CLA or GLA since the launch of the first compact car from Mercedes-Benz in 1997. The compact cars continued to enjoy great popularity, which enabled a 25.3% sales increase in the first quarter of 2015 and thus a new record.
March 2015 | Change in % | Per March 2015 | Change in % | |
Mercedes-Benz | 183,467 | +15.7 | 429,602 | +14.8 |
smart | 11,984 | +25.4 | 28,744 | +22.7 |
Mercedes-Benz Cars | 195,451 | +16.3 | 458,346 | +15.2 |
Mercedes-Benz Sales in the Markets | ||||
Europe | 89,041 | +16.3 | 187,284 | +16.0 |
– thereof Germany | 27,118 | +6.2 | 60,115 | +7.3 |
NAFTA | 34,370 | +9.1 | 88,738 | +8.4 |
– thereof USA | 29,921 | +9.2 | 78,156 | +7.6 |
Asia-Pacific | 54,206 | +18.0 | 138,467 | +16.7 |
– thereof Japan | 9,002 | +3.6 | 18,776 | +5.4 |
– thereof China | 30,124 | +20.8 | 78,183 | +16.6 |
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