Published on May 15th, 2015 | by Subhash Nair0
Suzuki Takes Families Out On Exciting Jimny Adventure
Suzuki Malaysia Automobile Sdn Bhd (SMA) recently rocks the roads from Kuala Lumpur to the outskirts of Tanjung Malim, Perak. The rugged Suzuki Jimny once again proves its mettle by impressing in a series of tough off-road challenges in the Suzuki Rock the Road 3.0, Jimny Edition that took place at the campsite of Teratak Bernam Riverview in Lubuk Kawah, Tanjung Malim, Perak.
The 3 days 2 nights customer-oriented event was organized by the Eco Rainforest Adventure Team (eRAT) 4×4 Club and fully-sponsored by Suzuki Malaysia Automobile Sdn Bhd (SMA). The event managed to attract tremendous participation of Jimny owners throughout Malaysia which comprised of members from Kelab Jimny Samurai Malaysia (KJSM) together with their family members.
There were also two participants that representing Suzuki Katana Jimny Indonesia (SKIn). Suzuki Rock the Road 3.0 : Jimny Edition sees huge success with participation of some 100 units of both old and new Suzuki Jimny and were joint forces by over 400 family members.
“The Jimny is one of Suzuki’s most iconic models that suitable for both work and play. It is a legendary compact cross-country 4×4 vehicle that’s been a dependable favourite for over 4 decades. Jimny meets daily city manoeuvring with ease and dominates in off-road encounters,” said Mr. Keiichi Suzuki, Managing Director of SMA.
“We were amazed with the overwhelming response received from the Jimny owners throughout Malaysia. The event turnout of 100 Jimnys speaks volumes of the enthusiasm and passions towards the model – a true reflection of love for adventure. We are delighted and grateful in equal measure to bring together these owners and treated them to an unforgettable off-road experience,” added Mr. Keiichi Suzuki.
Asrul Syafik Ahmad, more fondly known as Abe Az among the group and also the leader of Kelab Jimny Samurai Malaysia (KJSM), expressed the club’s gratitude to Suzuki Malaysia Automobile’s generous sponsorship of the event, saying that, “Sincerely thanks to Suzuki Malaysia Automobile for their generous support in sponsoring this event. Our objective to gather the Jimny owners from all around Malaysia this time has been a huge success as a result of that support.”
He added that, “Our biggest challenge in organizing this national-level event was to gather participation from all states in Malaysia. This time, with overall attendance of 100 Jimnys and more than 200 family members, we managed to ensure that all fourteen states of the country are represented in the event.”
Noting the encouraging response from participants, Mr Keiichi Suzuki remarked, “We are thankful to have been given this opportunity to engage these wonderful and enthusiastic supporters of the Suzuki brand. We hope to have given them fond memories to cherish and with any luck, we would love to give them more in the future.”
“The Suzuki Rock the Road initiatives, which we did previously with owners of the Swift and now for the Jimny, is aimed at enhancing the Suzuki ownership experience. It is our way of thanking customers for their support brand and to further enhance our relationship with them,” he concluded.