Chery Malaysia comes to Alor Setar with a new Gen 4.0 look.
Chery Malaysia has officially opened its relocated Chery Alor Setar showroom, introducing the brand’s latest Generation 4.0 retail concept to northern automotive buyers. The upgraded 3S facility brings a modern and customer-focused retail environment to Kedah and the latest Generation 4.0 retail concept offers a premium look and feel to the brand in conjunction with their latest launch, the flagship Tiggo 9.
Located in the established Mergong industrial district, the new facility offers convenient access for motorists across Alor Setar and neighboring townships.
Facility Scale and Service Capabilities
Operated by authorized dealer partner Indah Utara Enterprise Sdn Bhd, the relocated 3S outlet spans a built-up area of 877 square meters. It is designed to deliver complete sales, aftersales servicing, and spare parts support under one roof.
Upgraded Service Capacity: Equipped with four dedicated service bays to handle vehicle maintenance and repairs for customers across Kedah and adjacent northern regions.
Gen 4.0 Retail Design: Incorporates Chery’s latest corporate identity standards, featuring a refined layout, warm aesthetic touches, and an expanded display floor for Chery’s vehicle lineup.
Redesigned Customer Lounge: Includes a premium waiting area equipped with refreshments and entertainment for owners during servicing appointments.
The Alor Setar outlet marks the second Chery dealership in the Northern Region to adopt the Gen 4.0 design language. Indah Utara Enterprise also operates the Chery Sungai Petani 3S centre in Kedah.
Location and Operating Hours
The new facility is situated at Lot 304, Lorong Perak 16, Jalan Perusahaan Mergong 2, 05150 Alor Setar, Kedah.
Showroom Hours: Open daily from 9:00 AM to 6:00 PM (Monday to Sunday, including public holidays).
Service Centre Hours: Open Sunday through Thursday from 9:00 AM to 6:00 PM (Closed on Fridays and public holidays).
The strategic relocation forms part of Chery Malaysia’s ongoing network expansion to reinforce aftersales accessibility and elevate ownership experiences nationwide.
