Published on June 13th, 2015 | by Daniel Sherman Fernandez0
Caltex® Havoline® Fifth Generation Lubricant Arrives
Chevron Malaysia Limited announced the launch of its latest fifth generation fuel economy lubricant – Havoline® ProDS™ Fully Synthetic ECO 5 SAE 5W-30. Formulated with friction modified technology to reduce frictional losses in engine parts, it meets the latest ILSAC GF-5 standards to deliver proven fuel economy performance. Havoline® ProDS™ Fully Synthetic ECO 5 SAE 5W-30 offers motorists better fuel efficiency, reduces a vehicle’s overall carbon footprint with its low oil consumption and is more suitable for city driving. This latest product comes in a 4-litre pack and will be available at selected Caltex® service stations, Havoline® car workshops and spare part shops.
Lennard Kwek, Asia Pacific Marketing Manager added, “Drivers today want to protect what really matters – the investment they made in their vehicles and its performance. Our latest introduction – Havoline® ProDS™ Fully Synthetic ECO 5 SAE 5W-30 with Highest Protection Deposit Shield® Technology provides a proven solution for eco-conscious drivers and general motorists alike, who care for savings and for the environment. The new labels complement and give a fresh and eye-catching look along with a modern packaging design. As technology progresses and our customers continue to explore and purchase different vehicle types, they can be assured that Havoline’s engine oils are developed to address the needs of all drivers so that they can enjoy their journey better.”
“Chevron Lubricants has been delivering 111 years of advanced engine protection through its Havoline® engine oils, and we are very excited to have expanded this quality range of products with the new launch. We strongly believe that Malaysian motorists will now benefit with added options and the right value to protect their vehicle, ensuring that it continues to perform at its optimal best,” commented Asim Ali Khan, Area Business Manager – Cluster, Chevron Lubricants.
Celebrating 111 Years of Heritage with a Refreshed New Look
In conjunction with 111 years of celebration, Caltex® Havoline® has rebranded its fully synthetic range to Havoline® ProDS™ Fully Synthetic and has refreshed its entire suite of passenger car engine oils, motorcycle oils and other ancillary products such as coolants, automatic transmission and brake fluids with a new look, to emphasize on the company’s belief in its oil and gas heritage in a dynamic and modern way. The Havoline® brand promise to “Protect What Matters” is reinforced by the larger shield icon on the label and the new fully synthetic range underscores the professional level of protection that the brand offers through its Deposit Shield Technology®.
Havoline® with Deposit Shield® Technology
The advanced additives in Caltex® Havoline® with Deposit Shield® Technology work with each other to protect the engine. It works immediately upon contact with moving parts of the engine to deliver a protective coating that effectively shields engines from deposits, metal-to-metal contact, corrosive agents and the extreme temperatures of combustion. This layer of protection works hard to maintain a clean, smooth running engine for optimum protection and performance.
These latest additions complement the rest of the Caltex® Havoline® product line, recognized by drivers as one of the leading motor oil brand with innovative breakthrough technology since it was introduced in 1904.
Ultimate Protection Bundle Deals
In line with the new introduction and refreshed look, Chevron Malaysia Limited is running a special bundle pack promotion for motorists to enjoy the ultimate protection for their vehicles. Every purchase of Havoline® ProDS™ Fully Synthetic ECO 5 SAE 5W-30 or Havoline® ProDS™ Fully Synthetic LE SAE 5W-40 4 litre pack engine oil comes with a 355ml bottle of Techron® Concentrate Plus. The bundle packs will be retailing at RM242.00 each and will be available at selected Caltex® service stations, Havoline® workshops and auto supply stores from 15 June 2015 until 15 July 2015 or while stocks last. For more information on Caltex® and its products, visit www.caltex.com/my