Automotive

Published on June 5th, 2015 | by Subhash Nair

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Hyundai Genesis Launched in Malaysia, Redefining Luxury Driving

  • The Genesis showcases Hyundai’s highest level of quality, technology and dynamic quality
  • Best-in-class Chassis System that delivers powerful, smooth and serene driving experience
  • Winner of numerous safety awards including the maximum 5-star ANCAP Safety Rating – The highest safety score in ANCAP history  
  • 3.8-litre GDI V6 mated to Hyundai’s 8-speed automatic with SHIFTRONIC manual shift and paddle shifters
  • Industry-first 8 years Warranty Programme for its Powertrain

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Hyundai-Sime Darby Motors (HSDM) has introduced the All-New Genesis at its new GDSI (Global Dealership Space Identity) 3S centre today, marking the highly-anticipated launch of its first luxury sedan. The launch of the Genesis coincided with the official opening of Sime Darby Auto Hyundai’s Old Klang Road outlet, which is the first Flagship 3S GDSI (Global Dealership Space Identity) centre in South East Asia measuring 38,000 sq ft. The new Genesis sets a new standard for premium sedans with ground-breaking levels of refinement and value for money, embodying Hyundai’s flourishing reputation as a global automotive pacesetter. The Genesis is incredibly well equipped in every configuration with generous safety and convenience features, unsurpassed in its class.

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“The Genesis demonstrates Hyundai’s capabilities in the area of innovative technology, luxurious comfort, craftsmanship and premium style, in line with the brand’s promise to provide value beyond expectations,” said Mr Lau Yit Mun, Managing Director of HSDM. “Genesis is the Hyundai brand’s flagship car globally and we are confident that the launch of the Genesis will further enhance Hyundai’s brand value. It will also be instrumental in positioning Hyundai as a premium sedan brand,” added Mr Lau.

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Fully reflecting Hyundai’s ‘Modern Premium’ brand direction, the exterior and interior design of the all-new Genesis embodies Hyundai’s latest corporate aesthetic design. The all-new Genesis delivers improved strength and performance, increased passenger comfort and a wide range of cutting-edge safety and convenience technologies. To secure its position as the best-in-class luxury sedan, the Genesis went through numerous tests that were carried out in various locations worldwide, which included the famed Nurburgring, Germany and at Yeongam Circuit, Korea. Extreme hot weather testing was conducted at Death Valley, Colorado while extreme cold weather testing was carried out at Sweden’s famed Argeplog Lake.

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The Genesis has already collected a long list of international design, quality, technology and safety awards. Among the awards garnered include the prestigious Red Dot Product Design and iF (International Forum Design GmbH).  For its safety features, it was awarded the maximum five-star Australian New Car Assessment Programme’s (ANCAP) Safety Rating – the highest safety score in ANCAP’s history, 2015 IIHS (Insurance Institute for Highway Safety) Top Safety Pick+ and achieved the highest score in the ANCAP’s 21-year history of 36.88/37. It also earned a coveted ‘Good’ rating in the demanding IIHS small overlap frontal crash test.

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Designed based on the Fluidic Sculpture 2.0, the Genesis is defined by the following core elements: simple and harmonious design with refined, ‘in-motion’ design aesthetics. Evoking a premium feel and also a modern Hyundai look, the Genesis features a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car and a dynamic rear design.

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Its interior design aligns with the premium exterior design, adopting consistent design details that fully reflect careful consideration of ergonomics and intuitive operation. Tailored design specifications for all materials and precision craftsmanship further enhance the luxurious image of the Genesis. The cockpit is designed based on the Human Machine Interface (HMI), which allows the driver to intuitively recognise switches and their function for easier control while driving.

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Complete comfort is delivered through a combination of a spacious cabin and first-class seating in finished full grain premium Nappa leather.  Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best-in-class front leg room and rear shoulder room.

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The Genesis is also equipped with the latest technologies, including an advanced driver infotainment system which displays detailed vehicle information on an 8” touch screen. The driving experience of the All-New Genesis is further enhanced with smart features such as a CO2 Cabin Sensor, which monitors the quality of the cabin environment and helps protect the driver from the dangers of drowsiness. A Head-up Display (HUD) projects important information onto the windscreen to aid the driver while visibility is aided further by the Bi-Xenon headlights equipped with auto leveling and bending light.

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The Genesis offers an ultra-premium, Lexicon® Discrete Logic 7 Surround Audio System with 14 speakers, Logic 7 Surround Sound processing and 12-channel digital amplifier with 900-watts of equivalent output, sure to satisfy the most demanding audiophile. The system also includes HD Radio and iPod/USB auxiliary media input jacks. With sound-absorbing materials and additional insulation fitted to the cabin, booming and vibration as well as audible noise is very much reduced resulting in a quiet cabin.

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Driver and passenger posture are optimized using increased seat pad density, improved seat support technology, larger adjustable bolsters and seat back cushioning. For the comfort and convenience of the rear passengers, the Genesis offers centre armrest with dual cup holders and centre console with remote control to access multimedia features in the car.

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Safety is Hyundai’s utmost priority with every model that it produces. The Genesis is built with even more advanced high-strength steel, now over 50 percent of total platform composition that offers 16 percent stiffer torsional rigidity and 40 percent stiffer bending rigidity as compared with the first-generation architecture. As a result, the new Genesis is stiffer in both torsional and bending rigidity than its competitors.

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It is also fully equipped with safety features such as Anti-Lock Braking System (ABS), which also incorporates Brake Assist System (BAS), Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System (TCS), Hill-start Assist Control (HAC), nine airbags, and anti-whiplash front head restraints. The nine airbags include advanced dual front airbags, driver’s knee airbag, front and outboard rear seat-mounted side-impact airbags, and roof-mounted side curtain airbags for both front and rear outboard seat occupants.

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To increase awareness on the road, the Genesis employs a radar system called the Blind Spot Detection (BSD) to detect objects in the driver’s blind spot or in the rear cross path. The system provides both audio and visual alert to keep driver aware at all times. Coupled with this system is the Rear Cross-Traffic Alert (RCTA) system that alerts the driver if an object is about to cross the rear of the vehicle from the right or left when backing out of a space to prevent accidents.

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Another smart safety feature that comes with the Genesis is the Smart Cruise Control. This feature enables the Genesis to help maintain safer, consistent spacing with the vehicle ahead in varied traffic conditions. The Genesis is also fitted with Pre-Safe Belt (PSB) to protect passengers from risks of collision including sudden braking or slipping. Once a risk is detected, the seat belt tightens to protect passengers from being thrown forward.

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The All-New Genesis is powered by a 3.8-litre V6 GDI engine that delivers power to the rear wheels, which is engineered to complement Hyundai’s very own eight-speed automatic transmission to ensure an effortlessly smooth and serene driving experience. The Genesis generates a high torque of 397nm even at the low RPM ranges of 5,000rpm, significantly increasing performance and reaction capabilities even at speeds of 80 to 120km/h and acceleration from 0-100km/h in 6.5 seconds.

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Armed with the Multi-Link Suspension and application of various advanced technologies, the All-New Genesis offers top-class driving and ride & handling performances. An increase in the rear lateral stiffness allows for more confident handling. In addition, the Rack-mounted Motor Driven Electric Power Steering (R-MDPS) that comes with a variable gear ratio, also provides high-speed stability and direct response at low and medium speeds.

Parking this large sedan is made convenient with a 360° Around View Monitoring System (AVM) that is paired with the Smart Parking Assist System. This latest system does not only provide visual information surrounding the car but it also reveals blind spots of every side of the vehicle. The Smart Parking System on the other hand, controls steering wheel to support precise and quick parking.

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A myriad of other convenience features are also fitted into the Genesis: Smart Trunk System, which automatically opens if the smart key is detected within close proximity for longer than three seconds. This system allows the driver to keep both feet comfortably on the ground, simply waiting by the boot for a few seconds for it to open automatically. Puddle lamps, featuring the Genesis logo, illuminate the area around the doors, which are equipped with an automatic-closing mechanism.

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The All-New Genesis which retails at RM388,921.52 (includes GST, road tax and hire purchase ownership but excludes insurance) is available in a choice of three specially selected metallic and pearlescent exterior colours – Marble White, Platinum Silver and Onyx Black which have been chosen to best showcase the sleek lines of the car.  Two elegant interior trim colour options are available i.e Beige Two-Tone and Black One-Tone.

HSDM offers 8 years or 300,000km warranty on powertrain (engine and gearbox) and this warranty currently only applies to the Genesis and YF Sonata. A standard 5 years warranty or 300,000km (whichever comes first) on all its new passenger vehicles also applies. To top it off, Genesis car owners will also benefit from 5 years or 100,000km free service (whichever comes first; with a service interval of 10,000km), covering all scheduled maintenance items including labour, parts, and lubricants. A 24-hour road assist service is also made available to new and existing Hyundai vehicles.

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New Genesis owners will be offered a 2-year free membership for The Leader, a proprietary concierge service exclusive to owners of premium Hyundai models. The Leader members can enjoy VIP privileges such as a complimentary access to the Plaza Premium Lounge at selected major airports in Malaysia, complimentary chauffeur driven ride to or from KLIA, KLIA2 or Subang Skypark and much more. Apart from the standard privileges that Leader Card members enjoy, members of the Leader-Genesis Card will be offered more personalised services from hotel bookings to travel arrangements, Priority Service and an exclusive VIP lounge at selected showrooms, plus additional four complimentary chauffeur service passes (for travel within the Klang Valley) as well as four airport premier lounge passes (at selected major airports in Malaysia).

For more information or to place bookings interested parties can head to the nearest sales outlet or call Hyundai’s Customer Careline at 1-300-13-2000.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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