Nissan's Technology Benefit @ Le Mans 24 Hours |

Motorsports

Published on June 23rd, 2015 | by Daniel Sherman Fernandez

0

Nissan’s Technology Benefit @ Le Mans 24 Hours

Le-Mans-2015-6

Darren Cox, the Nissan Motorsport Global Manager, insisted on the fact that the arrival of Nissan in the top category after a 16-year absence to take on such renowned manufacturers in the Le Mans 24 Hours, a worldwide showcase for motor sport and cutting-edge technologies, is the apex of their marketing strategy. We are talking 1,000 horsepower, hybrid front wheel drive and a V6 3-litre engine technology from the Japanese car maker.

Goodyear banner dsf_650x85

Nissan, which made its Le Mans 24-Hours comeback this year, particularly appreciates the scope and the open-ended spirit of the regulations, which enable manufacturers to enter very different types of racing cars. And the new Nissan LM GTR unveiled in a very spectacular manner at the last Super Bowl falls into this category! In terms of marketing Nissan also has a very different approach and takes full advantage of the platform provided by Le Mans 24 Hours.

Le-Mans-2015-8


About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑