Published on July 11th, 2015 | by Daniel Sherman Fernandez


Lexus turns to virtual reality for an immersive RC F experience

Ever wanted to feel the thrill of piloting a Lexus RC F, without having to travel to a race track? The exhilaration and excitement of driving the Lexus RC F is captured in a new virtual reality experience designed to give everyone the chance to enjoy a taste of what makes the latest thoroughbred addition to Lexus’ exclusive F performance portfolio so special. Using the latest virtual reality technologies, Lexus has created an action-packed scenario in which the user embarks on a high-speed pursuit around a race track in the new RC F coupe.

Lexus VR Google Cardboard RC F (3)

To ensure a truly immersive experience, the action was filmed live on the exclusive Ascari circuit in southern Spain, using a battery of cameras inside and outside the car as well as trackside to capture high-quality, 360-degree digital footage. The result is as close as you can get to enjoying the authentic speed, handling and sound of the 475hp RC F without actually sitting in the cockpit. You can even choose between a smooth or aggressive driving style, to suit your personal preference.

 Lexus VR Google Cardboard RC F (2)
The experience is being offered as a smartphone app for iOS and Android which can be used stand-alone or with the Google Cardboard VR viewer. For even greater immersion, there is also an Oculus Rift VR version available. Additionally, you can also experience the 360° RC F film with the newly introduced 360° YouTube video streaming function (currently only working with Chrome browsers).
Lexus launched the RC F experience at the Geneva motor show 2015 and will be giving people the chance to put themselves in the virtual race experience at key events across Europe this summer. Lexus has also designed a branded version of Google Cardboard that will be publically available soon.
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