Published on July 11th, 2015 | by Daniel Sherman Fernandez0
Lexus turns to virtual reality for an immersive RC F experience
Ever wanted to feel the thrill of piloting a Lexus RC F, without having to travel to a race track? The exhilaration and excitement of driving the Lexus RC F is captured in a new virtual reality experience designed to give everyone the chance to enjoy a taste of what makes the latest thoroughbred addition to Lexus’ exclusive F performance portfolio so special. Using the latest virtual reality technologies, Lexus has created an action-packed scenario in which the user embarks on a high-speed pursuit around a race track in the new RC F coupe.
To ensure a truly immersive experience, the action was filmed live on the exclusive Ascari circuit in southern Spain, using a battery of cameras inside and outside the car as well as trackside to capture high-quality, 360-degree digital footage. The result is as close as you can get to enjoying the authentic speed, handling and sound of the 475hp RC F without actually sitting in the cockpit. You can even choose between a smooth or aggressive driving style, to suit your personal preference.