Automotive

Published on August 16th, 2015 | by Daniel Sherman Fernandez

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Bridgestone Malaysia Contributes In Cancer Awareness Campaign

As the world’s largest manufacturer of tyre and rubber products, Bridgestone has established a strong business presence in more than 150 countries. The company is engaged in a variety of activities worldwide, including efforts to raise safety awareness, conserve the environment and undertake community service initiatives that meet the needs of local communities.

In Malaysia, Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. has initiated a series of road safety campaigns and environmental conservation efforts over the years as part of its Corporate Social Responsibility towards the realisation of a better society.

In commemoration of Bridgestone Malaysia’s 15th anniversary, the company contributed RM75,000 to the National Cancer Society Malaysia (NCSM) as the main sponsor of the “Relay For Life Malaysia” cancer awareness charity event. “Relay For Life” is a franchised event from the American Cancer Society (ACS), which runs in over 20 countries across the globe.

The 16-hour “Relay For Life” Kuala Lumpur event will be held at Dataran Petaling Jaya from 6pm on 5th September to 10am on 6th September 2015. Bridgestone Malaysia’s team, together with cancer survivors, their caregivers and the general public, will take turns to walk the track throughout the 16 hours, in support of cancer awareness.

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Mr. Jo Takekawa, Managing Director of Bridgestone Malaysia said, “The Bridgestone Group commits itself towards contributing to society, not only through its business operations, but also through good corporate citizenship. In our efforts to support the local communities, we undertake initiatives directed towards addressing local issues, such as to help promote cancer awareness. By lending our support, we hope to create a better understanding of cancer which may in turn lead to prevention and early detection. We believe that charitable events such as “Relay For Life” organised by NCSM offers the much needed support and hope to cancer patients and their caregivers through the challenging times.”

According to Dato’ Zuraidah Atan, Chairperson of “Relay For Life Malaysia 2015” and NCSM Honorary Advisor, the funds raised during the “Relay For Life” event will be used to educate the community about early detection and prevention of cancer, as well as provide suitable care for cancer patients by giving them better access to screening facilities. Part of the funds will also be allocated to organising future events to support cancer patients and their caregivers, and to empower them and improve their quality of life.

A cheque presentation ceremony and media press conference was held on 13th August 2015, 11am, at the National Cancer Society Malaysia’s Headquarters, and was attended by Mr. Jo Takekawa, Managing Director of Bridgestone Malaysia, Dato’ Zuraidah Atan, Chairperson of “Relay For Life Malaysia”, and members of the media.


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