Published on September 6th, 2015 | by Subhash Nair0
Proton Increases Production of Persona In Response to High Demand
PROTON is now ramping up production of Persona to meet the steady increase in bookings. After the completion of some refurbishment and upgrade of the Persona production line in the plant, the Company is now adjusting its production schedule of Persona in Tanjung Malim, Perak.
“The sedan car segment has shown significant growth over the years and group of buyers have expanded from the traditional family to the young and professionals. Based on market feedback, we found that there is a steady demand for this type of sedan. Reflecting this demand, we are ramping up our production to meet the growing numbers after assembly of Persona was halted due to refurbishment activities,” said Dato’ Abdul Harith Abdullah, Chief Executive Officer of PROTON.
The Persona was launched in 15 August 2007 and has clocked sales of an impressive 265,882 units until 31 August 2015. The car has also won several prestigious awards since its introduction, which include being named Best Model of the Year in 2008 by Frost & Sullivan, and crowned Best Family Car by Asian Auto in 2008 and Best Value Car For Money for 1.3 liter and above by NST-Maybank Car of the Year Awards in 2011.
In meeting demands as the year progresses, PROTON has increased dealer stocks nationwide. Waiting period for the Proton Persona, at present, stands at 1 month. Production has been stepped up over the past few months to meet demands with the several festive seasons coming up until end of the year. Powered by 1.6 litre Campro IAFM engine, the Persona is available in two variants – Persona Super Value (SV) and Persona Executive, priced from RM44,658.
Customers are encouraged to come to any PROTON showrooms nationwide and test drive the car. PROTON is also currently running their 30th Anniversary promotion campaign in conjunction with the Merdeka Day and Hari Malaysia celebration. Low down payments for selected Proton cars of up to RM3,000 for trade-ins, attractive financing rates of as low as 1.99% and 7-year extended warranty await new buyers, among other interesting promotions.
Persona SV is equipped with front disc brakes, dual airbags, together with side mirror signal lights, anti-lock braking system and electronic brake force distribution. The car is fitted with 15″ alloy wheel, 1-din radio with CD player, power steering and side mirror with built-in LED indicator light. Passenger safety is always a priority for PROTON, and the Persona comes with dual airbags, seatbelt pre-tensioner, Anti-Lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD), as well as rear disc brakes.
Unlike the SV, the Persona Executive wears a full body kit including a trunk lid spoiler, smoked halogen headlamps with integrated signal and front fog lamps. The variant is finished by 15-inch alloy wheels. Inside, the cabin gets a full leather upholstery treatment and audio control buttons on the steering wheel. The long list of accessories is topped by the new 4G YES hotspot, which is not available in the SV. The 4G Wi-Fi huddle is a prepaid service subject to a 12-month package with a service provider; coverage of service and data package applies. The car also comes with dual front airbags, front seat belt pre-tensioners, ABS and EBD.