Alfa Romeo Back In The Shadows |

Automotive

Published on November 4th, 2015 | by Daniel Sherman Fernandez

0

Alfa Romeo Back In The Shadows

Alfa-Romeo-Giulietta-Sprint-Speciale-4
Alfa Romeo’s global expansion might be reduced as its parent reexamines the market in Asia, mainly China because of the Chinese market’s slowdown. Its CEO, Marchionne said the continued weakness of imported luxury vehicles in China had forced a reassessment of the strategy for this struggling iconic brand.

alfa-romeo-giulia
FIAT Chrysler who owns Alfa stands by its plan to boost Alfa’s annual global sales to 400,000 in 2018, the CEO said. But a large portion of the volume projection that had been assigned to China would have to be absorbed by other regions, including North America and Europe. Marchionne unveiled in May 2014 plans to invest 5 million euros in the Alfa new lineup which includes eight new models.

Alfa-Romeo-4C
Alfa sold less than 70,000 cars last year, mostly in Europe. Its current lineup comprises two core models, the Giulietta compact and MiTo subcompact, along with the limited-production 4C sports car. The brand’s first new model will be the Giulia sedan. Giulia sales will start before the end of the year led by a high-specification Quadrifoglio launch edition that will start at 95,000 euros (About RM500k before taxes) in Italy.

Alfa Romeo Giulia 3

Goodyear f1 650x85(DSF)


About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑