Published on November 18th, 2015 | by Daniel Sherman Fernandez0
Hyundai Takes Top Honour for the Sixth Consecutive Year
Hyundai’s continued dedication to exceeding customers’ expectations earned them the No. 1 spot in the automotive category in the 2015 Brand Keys Loyalty Leaders List. Brand Keys, a New York-based customer loyalty and engagement consultancy, publishes this annually-syndicated study that examines customers’ relationships with 753 different brands in 68 categories. 2015 marks the sixth year in a row that Hyundai took the top spot in the automotive category.
“Receiving the No.1 spot for the sixth year in a row is testament to Hyundai’s relentless dedication to its customers,” said Robert Passikoff, president, Brand Keys. “The company’s ability to formulate change from customer feedback shows how well it is listening to consumers, putting Hyundai at the top of our list in the automotive category.”
For the Brand Keys 2015 survey, 40,128 respondents self-selected the categories in which they are consumers and the brands for which they are customers. Assessments fused rational and emotional aspects of the categories to identify the behavioral drivers of brand loyalty and customer engagement, which in turn gauged how well each brand met or exceeded consumers’ expectations in their respective categories.
“Hyundai’s vehicles are engineered to exceed customer expectations throughout our entire lineup,” said Dean Evans, vice president, Marketing, Hyundai Motor America. “Earning the top spot in the automotive category for a sixth year in a row showcases our commitment to processing customer feedback to drive future innovation.”