Published on November 12th, 2015 | by Subhash Nair


Hyundai Tucson Launched – RM125k For a Compact Luxury SUV

The All-New Tucson, which has just been launched, is expected to excite the market with its impressive new design that blends sportiness and refinement.Since the launch of the first generation model, the Tucson has made an impression and has a strong reputation worldwide. The third generation Tucson will carry on the legacy of its predecessors but with a huge leap forward to deliver even greater customer satisfaction to meet the ever-growing customer expectations.


The third generation Tucson was developed from the ground up as an urban SUV – a fundamental shift while striving to maintain Tucson’s strong reputation and high quality. Emphasis was placed on ensuring affordability and drivability for compact SUV drivers. Hyundai Motor’s new design philosophy of Fluidic Sculpture 2.0 was employed as the guideline for both the interior and exterior design of this Tucson, giving it a distinctive Hyundai Motor family look.


Mr Lau Yit Mun, the Managing Director of Hyundai-Sime Darby Motors (HSDM) expects the all-new Tucson to boost Hyundai’s sales in Malaysia with its new sporty bold design, upgraded features and a growing demand for SUVs in Malaysia.


“Hyundai’s innovative design has never failed to impress car enthusiasts. The launch of the all-new Tucson demonstrates Hyundai’s design and technological capabilities in producing yet another game-changing product.” said Mr Lau. This locally assembled C-SUV Tucson is currently only available in a 2WD Nu 2.0 MPI engine with two variants to select from – the Elegance and the Executive.

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The Elegance retails at an introductory price of RM125,311.51 while the Executive variant retails at an introductory price of RM138,925.68. Price indicated is inclusive of GST but excludes registration fee, road tax, insurance and hire purchase ownership claim fees (only applicable in Peninsular Malaysia).


According to HSDM, pricing for both the variants will increase by RM3,000 starting January 2016. To top it off, HSDM is also offering 50,000km free service with a validity of 3 years with every purchase of the new Tucson, which is equivalent to 6 times of free service. SUV enthusiasts can expect more Tucson variants next year as HSDM is currently studying the market to offer more options to suit various customers’ needs.


In line with Hyundai’s “Modern premium” brand direction, HSDM is providing new values and experiences to customers through ways that are unique to the brand, going beyond customers’ expectations with reasonable pricing, among others. Customers can choose from seven appealing exterior colours which include Pure White, Platinum Silver, Pepper Grey, Sepia Topaz, Ara Blue, Ruby Wine and Phantom Black, and three leather packages namely Black, Red and White. These interior options are normally offered by luxury carmakers but HSDM is making them available for its customers as well.


About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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