Maserati Sales Setback In China
Maserati has been hurt by slowing demand in the U.S. and China, its two largest markets. The brand’s global vehicle sales fell 22 percent to 6,916 in the third quarter. Alfa Romeos are not sold in China and FCA has not set a date for the brand’s introduction in the world’s largest market. Marchionne’s revival plan for Alfa originally called for China sales to account for about 20 percent the 400,000 target. A large portion of the volume projection that had been assigned to China will have to be absorbed by other regions, including North America and Europe, Marchionne said on Oct. 28.
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