Automotive

Published on December 8th, 2015 | by Subhash Nair

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Hyundai to Reveal Ambitious IONIQ Concept

Hyundai Motor has announced the name of its advanced, alternative-fuel compact vehicle due for launch in 2016: the Hyundai IONIQ. The car will be available with electric, plug-in gasoline/electric hybrid, or gasoline/electric hybrid powertrain – the first car from any manufacturer to offer customers these three powertrain options in a single body type.

As part of Hyundai Motor’s ambition to chart the direction of future mobility, the IONIQ responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles. As the world’s first model to offer customers the choice of three powertrain options, the IONIQ combines class-leading fuel efficiency with a fun, responsive drive and attractive design – a unique mix not yet achieved by a hybrid vehicle.

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The new car’s name references elements of its creation. An ion is an electrically-charged atom, linking to the car’s clever combination of electrified powertrains. The second part of the name references the unique offering it brings to the Hyundai range, demonstrating the brand’s environmental commitment and willingness to maximize choice for its customers. Finally, the Q is depicted in the car’s logo as a visual breakthrough, acknowledging the fresh new approach of this advanced, low-emission model.

Based on an exclusive new platform, made specifically for the car’s multi-powertrain options, the IONIQ chassis is optimised to deliver responsive handling while remaining efficient in each of its three powertrain configurations. In its fully-electric (EV) form, the IONIQ is powered by a high capacity, ultra-efficient lithium ion battery. The plug-in hybrid (PHEV) version combines fuel-efficient energy with battery power obtained by charging the car with electricity, boosting its range while cutting its emissions. Finally, the hybrid (HEV) utilizes the petrol engine and motion of the car to charge the on-board battery, which returns enhanced efficiency by supplementing the engine’s power.

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Hyundai Motor is one of the world’s leading manufacturers of hybrid vehicles and is committed to a future vehicle line-up comprising low- to zero-emission vehicles. This latest leap forward builds on Hyundai Motor’s heritage of world-first environmental developments. In 2013, Hyundai Motor became the first car manufacturer to mass-produce a hydrogen-fueled vehicle, the ix35 Fuel Cell.

Following its world premiere in Korea in January, the IONIQ is due to be shown at the Geneva International Motor Show, followed by the New York Auto Show, both in March 2016.


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Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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