Automotive
Published on December 6th, 2015 | by Subhash Nair
0Infiniti’s Grows Faster Than Expected
Infiniti recorded another exceptional sales performance in November when the company sold more than 19,100 vehicles globally, an increase of more than 1,300 vehicles, or 8 percent, over November 2014. This marks the 15th consecutive month of best individual months on record. With that result, Infiniti already surpassed its full-year 2014 sales volume – a record at its time – after just 11 months in 2015. Consequently, 2015 will see another all-time high result for the brand.
Strong sales performances in key regions and markets generated the sound global sales result. The 2015 November sales marked the best November in history for Infiniti globally and for many regions and markets including China, Western Europe, Canada, Mexico, Korea and Taiwan. The 2015 November sales was also an all-time record month for the Asia and Oceania region and Australia.
Year to date, Infiniti sold more than 192,000 vehicles – up 15 percent from the same period in 2014 and a new record for the company. In October, Infiniti already surpassed its full 2014 calendar year sales results in mainland China and Taiwan. Now in November, the same was achieved in key regions including the Americas, Western Europe and Asia & Oceania, as well as individual markets such as the United States, Canada, Mexico, Middle East, South Africa and Australia.
Year-to-date, Infiniti Americas (U.S., Canada, Mexico, and Latin America) sold more than 131,000 vehicles, a 12 percent increase year over year – an all-time record. In November, Infiniti Americas sold more than 12,900 vehicles, an increase of 3 percent from a year ago. See related story: Infiniti reports U.S. sales for November 2015.
In China, Infiniti continues to outperform a sluggish overall automotive market. In November, the brand sold 3,800 vehicles, up 25 percent from last year. In the first 11 months of the year, Infiniti recorded sales of 36,000 vehicles, an increase of 35 percent. Infiniti continues to be one of the fastest growing premium brands in China. In Western Europe, Infiniti sold 6,300 vehicles year-to-date, an increase of 49 percent from the same period in 2014. In November, 500 vehicles were sold, an increase of 17 percent compared to the same period of 2014. In Asia and Oceania (Australia, Korea, Taiwan and other markets), Infiniti sold about 700 vehicles in November 2015, an increase of 83 percent compared to the same period of 2014. Year to date, sales reached almost 5,000 vehicles, an increase of 16 percent.