Published on December 19th, 2015 | by Daniel Sherman Fernandez0
MV Agusta Grows 30% in Sales in 2015
MV Augusta comes from the little town of Varese and today sales numbers have reached the yearly benchmark close to 9000 units thanks to strong European and export numbers. In Europe the largest sales increase was registered in the United Kingdom, with a strong 140% increase. Good results have been achieved in Spain with new MV sales incrementing 54% as well as an increase of 26% in Germany and France of 20%.Switzerland is registering an increase of 14% while domestic sales in Italy remaining substantially unaltered compared to 2014 figures (-0,1%). MV Agusta has also shown a growth trend in the Far East with new unit sales increasing 12%.
The revenues have increased 30% and the contribution margin has augmented by 40% primarily attributed to the success of the premium models such as the Turismo Veloce and Dragster RR which are the best sellers following only the Brutale 800, which represents nearly 35% of total sales for the OEM of Schiranna.
In the fields of marketing and sales, the partnership between MV Agusta and Mercedes – AMG, which began exactly one year ago with the Premium car manufacturer entering into MV Agusta with the acquisition of a 25% minority stake, is completing its first activities. During the past year the cooperation between the two companies has grown through various communications channels, combined Motorsports activities with the SBK ad DTM teams and at the principle auto-shows of the world in Geneva, Frankfurt and Tokyo. At the German show the F3 “Inspired by AMG”, the firstconcept bike, was revealed next to its “twin” AMG supercar, the AMG GT S and their matching “Solar Beam” graphics. A number of events were also organized at the respective manufactures headquarters in both Schiranna and Affalterbach.
The growing cooperation have also extended into their respective sales networks with the presence of MV Agusta motorcycles in various AMG Performance Centers (Stuttgart, Paris, Tokyo and Taipei), while the sales of the motorcycles will continue purely through the 450 worldwide MV Agusta dealerships. This operation of “lead branding” will continues in 2016. Sales and marketing forms the core of the long-term strategic partnership and will continue to be the base for the collaboration upon which the partnership was born.