Published on January 27th, 2016 | by Daniel Sherman Fernandez0
Nissan was the strongest Asian brand in Europe for 2015
Nissan has today announced that it recorded European best-ever sales of 715,623 vehicles in 2015, with December sales totaling 61,823 units. Nissan achieved a market share in Europe of 4 percent in 2015, maintaining the record market share in 2014. This consistently strong market share marks a nearly 50 percent increase from 2009 levels of 2.7 percent. Together with the Datsun brand, market share is 4.2 percent.
The brand’s European sales were bolstered by the ever-popular crossover offering with Qashqai, Juke and X-Trail sales – all up on 2014 figures. The Nissan Pulsar, built in Nissan’s Barcelona plant, is also making steady ground, with sales up 50 percent from 2014. Nissan is still leading the way in important new technologies – with more to come in 2016 both in electric cars and in autonomous driving vehicles, the future of transportation. The pioneering Nissan Qashqai crossover continues to go from strength to strength with more than 248,000 customers choosing its style, efficiency and advanced technologies in 2015.
The Nissan LEAF continues to lead the electric vehicle segment globally and sold more than 15,000 cars in Europe, in line with 2014 sales. The new 30KWh LEAF is about to hit the showrooms in Europe and will give customers 26 percent more autonomy proving Nissan’s leadership in zero emission field.
For the sixth year running Nissan’s Sunderland factory built over 400,000 vehicles, cementing its position as the UK’s most productive automotive plant.