Published on February 3rd, 2016 | by Subhash Nair


Ford’s ‘Driving Skills for Life’ Programme Expands to More Students Ahead of Chinese New Year Celebrations

Ford Motor Company has continued its efforts to raise road safety awareness in Malaysia through its global Driving Skills for Life (DSFL) programme, expanding the programme to two more higher education institutions – German Malaysian Institute and Taylor’s University.

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The free-of-charge DSFL workshops held in January were specially tailored to address challenges faced by young drivers, such as inexperience in dealing with unexpected situations, distracted driving, and the importance of ensuring child seats are securely fastened.

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The tips are especially timely as many students prepare to drive home for the Chinese New Year holidays.

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Research conducted by the Malaysian Institute of Road Safety (MIROS) show that 80 percent of traffic accidents are caused by human error. Ford’s DSFL programme encourages safe driving by equipping participants to make the correct decisions when behind the wheel, to reduce the chance of these accidents occurring.

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DSFL sessions start in the classroom, with participants learning about a range of topics from steering control, to under-steer and over-steer, to tips for highway driving and driving in the rain.

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Participants also learn about the dangers of driving under the influence of alcohol, by wearing specially designed gear that helps simulate the experience of driving while movement, coordination and alertness are impaired. Participants then move outside for a hands-on driving session to apply the teachings.

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme. In Asia, Ford DSFL is now in its ninth successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, India, Indonesia, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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