Published on February 25th, 2016 | by Subhash Nair


Shell Rolls Out Krispe Kreme and Boost Juice as Part of Premium Store Format

In line with its three-year transformational programme, Welcome to Shell, which aims to deliver the best hospitality on Malaysian roads and an enhanced customer retail experience, Shell Malaysia today unveiled a brand new retail concept at its Shell Select stores, which is designed to be a food oasis for motorists, as well as announced its plans to upgrade over 100 Shell Select stores to a premium store format in 2016.

Image 4 - Datuk Azman Ismail MD Shell Malaysia Trading Sdn  Bhd and Shell Timur Sdn  Bhd

Exclusively available at top-of-the-range Shell stations, this new retail concept aims to provide customers even more varied food options in a clean, vibrant and friendly atmosphere. The launch of the first model of this retail concept brings together popular snack and beverage franchises like Krispy Kreme and Boost Juice to SH Shell Damansara Jaya, complementing the freshly baked pastries and coffee on-the-go already available from deli2go.

This new upgrade to the Shell Select is in line with a market study commissioned by Shell earlier last year, which showed that at least 90% of consumers have expressed the importance of having a place to sit and relax in a store. Additionally, the study also revealed that 4 out of 5 people were more likely to have a positive in-store experience when a store was clean and well looked-after, as well as bright and welcoming.

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Although SH Shell Damansara Jaya is the first station of its kind to receive this new upgrade, Shell intends to roll out the new retail concept to 30 more stations over the year. Each Shell Select will be individually customised with different food offerings to meet the needs of consumers, as Shell partners with a diverse range of local and international food & beverage retailers to bring together popular franchises that will complement its deli2go offerings.

Image 2 - (L to R) - Nick Tiernan Datuk Azman Ismail and Ms  Yau Su Peng with some of the food  beverage offerings available at the new Shell Select Store

Besides the 30 Shell Select stores that will feature the new retail concept, the retailer has also announced its plans to refurbish an additional 100 existing Shell Select stores to a new shop format. Boasting a modern revamped look, these enhanced Shell Select stores will feature improved facilities such as seating lounges, complimentary Wi-Fi and charge stations, which complement other features including upgraded restrooms and suraus (prayer rooms) available at top-of-the-range Shell stations.

This reflects Shell Malaysia’s promise to deliver outstanding quality service and enhanced offerings to its customers, in its pursuit of becoming the best hospitality brand on Malaysian roads.

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In commemoration of the launch, customers will be able to enjoy a host of special deals at SH Shell Damansara Jaya from now until 29 February 2016. For donut lovers, there is a “Buy 1, Free 1” offer at Krispy Kreme, while Boost Juice is also offering a special deal for customers to enjoy a second beverage at half price.

Image 1 - (L to R) - Nick Tiernan Owner Boost Juice Malaysia  Datuk Azman Ismail MD Shell Malaysia Trading Sdn  Bhd   Ms  Yau Su Peng Dire (002)

Customers can also buy two seasonal pastries including the butter gipfel, chicken sausage doughnut, and honey barbecue sausage roll from deli2go at only RM6.90. For a limited time only, hot or iced freshly brewed latte from deli2go is also available at RM3.90. There is also a free fuel voucher for every lubricants purchase from Shell Select.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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