Published on April 9th, 2016 | by Subhash Nair


PROTON is Confident to Turnaround with Govt’s Support

With reference to the official announcement made by Yang Berhormat Dato’ Sri Mustapa Mohamed, Minister of International Trade & Industry (“MITI”), PROTON Holdings Berhad wishes to put on record our appreciation to the Government of Malaysia for the support.

“The announcement by the Government will catalyse PROTON’s turnaround plan which includes the rolling out of three new models this year starting with the Perdana. With the infusion of new members of management, the Company is confident to turnaround,” said PROTON Chief Executive Officer, Dato’ Ahmad Fuaad Kenali.


The Company will continue to focus on improving its products and services in order to serve our customers better. To date, the Company has produced various models in all the segments, either through collaboration with established OEMs or its internally developed capability.

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“PROTON is also constantly engaging its strategic partners to explore collaborative opportunities to improve its products offerings and time to market. I believe the assistance by the Government will reinforce the confidence of our partners in PROTON,” added Dato’ Fuaad.

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PROTON also understands that the sustainability of the Company will inevitably affect the eco-system of the local automotive industry involving the vendors, suppliers, dealers, pre-owned vehicle operators and our customers who have all along been loyal and supportive of PROTON.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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