Published on April 12th, 2016 | by Daniel Sherman Fernandez


Worldwide Sales of Suzuki Swift Reach Five Million Units

Suzuki Motor Corporation’s compact car Swift, which was launched as a world strategic model in November 2004, has reached cumulative worldwide sales of five million units in early April 2016; or eleven years and five months since the start of sales in 2004.

Since its launch, the Swift has brought innovative changes to Suzuki’s car-making, earning high appraisal for its sporty, stylish, and fun to drive character, such as by winning various car of the year awards in Japan and many other countries worldwide.

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The Swift is truly a world strategic car, having been produced in countries including Japan, Hungary, India, China, Pakistan, and Thailand (the production line in Malaysia has ceased to operate since the MOU with Proton was signed), and favoured and widely accepted globally from emerging market such as India, to developed market such as Japan and Europe.

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The Swift is currently produced in seven countries worldwide, and has been favoured in more than 140 countries and regions around the world.

In India, ever since its launch in 2005, the Swift steadily increased its sales in line with the market expansion due to economic growth, such as by adding diesel variants and sedans. The Swift accounts for approximately thirty percent (approximately 430,000 units) of the annual sales units of Suzuki in India to lead its sales expansion in the Indian market. The breakdown of five million units is: India 54%, Europe 17%, Japan 10%, etc. 19%.

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Swift milestones

Nov 2004: First-generation Swift as a world strategic model is released and launched in Japan

Feb 2005: Production begins in Hungary

May 2005: Production begins in India

June 2005: Production begins in China

Nov 2005: Swift wins 2006 RJC Car of the Year and 2005–2006 Japan Car of the Year Special Award ‘Most Fun’ prize in Japan

May 2007: Production begins in Malaysia

June 2008: Cumulative worldwide production reaches one million units

Nov 2009: Production begins in Pakistan

Sep 2010: New (second-generation) Swift is launched in Japan

Nov 2010: New Swift wins 2011 RJC Car of the Year in Japan

Jan 2011: Cumulative worldwide sales reach two million units

Mar 2012: Production begins in Thailand

Jan 2013: Cumulative worldwide sales reach three million units

Jan 2014: Production begins in Vietnam

Aug 2014: Cumulative worldwide sales reach four million units

Apr 2016: Cumulative worldwide sales reach five million units

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