The international Car Design Award jury has recognised Volvo Cars..."/>Volvo Cars wins Brand Design Language Award 2016 |

Automotive

Published on June 13th, 2016 | by Subhash Nair

0

Volvo Cars wins Brand Design Language Award 2016

The international Car Design Award jury has recognised Volvo Cars’ contributions to automotive design with the Swedish carmaker winning the coveted Brand Design Language Award 2016.

Volvo sales May 1

“We are proud to receive this recognition for the design work we have done in the last years. When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction,” said Thomas Ingenlath, Senior Vice President, Design, Volvo Car Group upon receiving the award at a ceremony in Turin, Italy.

Template BHP

The new XC90, which redefined peoples’ perception of what the Swedish brand stands for, and its potential, was just the first step on the design journey led by Thomas Ingenlath, followed more recently with the launch of the new S90 premium sedan and V90 estate.

Volvo_V90-6

The jury for the Car Design Awards consists of editors and representatives of renowned automotive and design magazines from around the world. Volvo Cars came out as winner in the Brand Design Language category, fending off competition from Mercedes-Benz, Jaguar, Renault and Kia.

Goodyear eagle 650x85(DSF)

2016 marks the rebirth of the Car Design Awards, for many years the most coveted awards in car design. The awards, which cover three categories – Production Car, Concept Car and Brand Design Language.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑