Published on July 15th, 2016 | by Subhash Nair0
‘Release the Power of X’ Rewards Customer with Yamaha
Chevron Malaysia Limited, which markets Caltex Lubricants, Havoline ® and Delo ® successfully concluded its very first partnership with X-Men: Apocalypse– the ‘Release the Power of X’ promotion.
To mark the end of this exciting promotion, Mr. Chung Guang Yao from Klang was rewarded a stunning 150 cc FZ150I Yamaha motorbike as the grand prize. “At Caltex, our customers are our first priority and we are constantly ensuring that we offer new and exciting campaigns and promotions. We tailor exclusive offers and activities to create enjoyable moments and great memories – this is our way of rewarding our loyal and new customers,” said Asim Khan, Area Business Manager, Cluster, Asia Pacific.
“Havoline and Delo engine oil is imbued with the strength to protect their engines and deliver optimised performance, revving up your everyday journey,” added Asim.
“As a loyal Caltex customer and fan of the X-Men film franchise, I am excited to have won the grand prize of a brand new Yamaha superbike. Thank you, Caltex for this wonderful opportunity,” expressed 16 year old Chung. Chung’s entry into the lucky draw contest began with the purchase of a bottle of Havoline ® engine oil for his family’s car. He said that his family has been purchasing Caltex fuel for the past two years due to its quality and good cleaning properties.
A student at SMK Tengku Ampuan Rahimah, Chung also hopes to obtain a valid motorcycle license soon so he will be able to ride his new Yamaha superbike.
“I was initially drawn to the X-Men merchandises given out during the lucky draw period. Winning the grand prize was unexpected. I feel very fortunate and lucky as this is also my first time winning a Caltex lucky draw,” said Chung.
During the lucky draw period, participants were required to purchase selected Havoline ® and Delo ® engine oil at any Caltex service station or Caltex Lubricants workshops. Each promotion gift box came with a free X-Men: Apocalypse T-shirt and lucky draw chances to win exclusive X-Men: Apocalypse premiums including X-Men Magneto helmets, X-Men wash bags, X-Men hoodies and movie tickets.
‘Release the Power of X’ promotion kicked off on 1 April, 2016 over a period of 9 weeks before ending on 12 June, 2016. Throughout the promotion period, Chevron Malaysia rewarded more than 80 lucky customers with exciting contests and giveaways, featuring X-Men premiums and lucky draw opportunities with the purchase of selected Havoline ® and Delo ® products.