Published on August 29th, 2016 | by Daniel Sherman Fernandez0
Nissanâ€™s New Tokyo Brand Experience Space to Highlight Intelligent Mobility
Nissan Crossing, a venue dedicated to showcasing the Nissan brand, will open to the public in Tokyoâ€™s prestigious Ginza district on September 24.
The new facility has been built on the site of the formerÂ Nissan Gallery, a popular local landmark that served as a point of contact between Nissan and the general public from 1963 to 2014. Reborn as Nissan Crossing, the venue will offer visitors from around the world a chance to learn aboutÂ Intelligent Mobility, Nissanâ€™s vision for the future of the relationship between cars and people.
Guests will be able to have hands-on experiences with new, upcoming and concept vehicles, and take part in driving simulations. The venue will feature large, informative touch-screen displays, with a centre stage for presentations. Additionally, visitors will be able to relax in a cafĂ©, or shop in an on-site boutique.
Nissan Crossingâ€™s Virtual FaĂ§adeâ€”an innovative exterior display composed of LED lights embedded in glass surfaces along the second floor of the buildingâ€”ensures that it will stand out when viewed from the street. The faĂ§adeâ€™s lights will change colour organically, lighting up the streets of Ginza.