Automotive

Published on August 29th, 2016 | by Daniel Sherman Fernandez

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Nissan’s New Tokyo Brand Experience Space to Highlight Intelligent Mobility

Nissan Crossing, a venue dedicated to showcasing the Nissan brand, will open to the public in Tokyo’s prestigious Ginza district on September 24.

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The new facility has been built on the site of the former Nissan Gallery, a popular local landmark that served as a point of contact between Nissan and the general public from 1963 to 2014. Reborn as Nissan Crossing, the venue will offer visitors from around the world a chance to learn about Intelligent Mobility, Nissan’s vision for the future of the relationship between cars and people.

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Guests will be able to have hands-on experiences with new, upcoming and concept vehicles, and take part in driving simulations. The venue will feature large, informative touch-screen displays, with a centre stage for presentations. Additionally, visitors will be able to relax in a café, or shop in an on-site boutique.

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Nissan Crossing’s Virtual Façade—an innovative exterior display composed of LED lights embedded in glass surfaces along the second floor of the building—ensures that it will stand out when viewed from the street. The façade’s lights will change colour organically, lighting up the streets of Ginza.

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