Published on September 22nd, 2016 | by Subhash Nair


Volkswagen Group Has Launched an Internal Integrity Campaign

The Volkswagen Group rolled out its pilot campaign to foster a culture of integrity during the works meeting at the Wolfsburg plant. Starting with the Volkswagen brand, the initiative will be taken up gradually by the other brands with their own campaigns.

The campaign invites all employees at the Wolfsburg plant to reflect in depth on what integrity means. The campaign comprises several phases designed to gradually introduce the topic to everyone at the plant.

VW logo

The next step focuses on information about integrity and on discussion. In addition to coverage of the topic in internal media, there will also be direct dialog in the form of chats. The sounding board program will get underway (this term has its origin in the world of music and refers to the sound board in a piano used to amplify the sound made by the vibrating strings. The integrity ambassadors will have a similar amplifying effect).


Managers and employees are encouraged to become integrity ambassadors. As the point of contact in their departments they form the link between the Board’s integrity management team and the workforce, play a key role in the change process, and communicate positive examples of behaving with integrity.

Feedback from employees is a very important feature of the subsequent phase, which highlights where integrity is needed or where it is under threat.


Integrity and the Code of Cooperation which defines how employees work together in partnership in the Volkswagen Group, are also a fundamental element of the Group strategy ‘TOGETHER – Strategy 2025’.


Against this backdrop, the campaign to foster a culture of integrity is to be adopted by the other brands in the Volkswagen Group as well. Each brand is to have its own individual campaign to raise awareness of the importance of integrity among employees.

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