Published on December 31st, 2016 | by Subhash Nair0
Lucky Caltex Customer wins “Caltex: Fill, Swipe & Win” Campaign Grand Prize of RM50,000
Hairunazuan Bin Nordin from Taman Pagoh Jaya, Johor was the Grand Prize winner of the “Caltex: Fill, Swipe & Win” Campaign. Hairunazuan, an AmBank credit cardholder since 2014 was presented with the mock cheque for RM50,000 at the prize presentation ceremony held today at the Caltex Petrol Station in Batu 6, Jalan Cheras, Kuala Lumpur.
Present at the prize giving ceremony were Anthony Chin, Deputy Managing Director, Retail Banking, AmBank (M) Berhad, Syed Anuar Syed Ali, Head, Group Corporate Communications & Marketing, AmBank Group, Chang Swee Wah, Retail District Manager, Central & South, Chevron Malaysia Limited and Damien Ong, Lead Card Marketing & Sales Automation, Chevron Malaysia Limited.
The “Caltex: Fill, Swipe & Win” Campaign was a joint marketing collaboration with Caltex to reward all existing and new AmBank credit and debit cardholders. To participate in the campaign, cardholders only had to register via a one-time SMS and fuel up with a minimum spend of RM50 at any of the 420 Caltex stations with their AmBank Credit or Debit cards. Cardholders with cumulative monthly spending of RM200 and RM400 were also awarded with additional 25 and 50 entries respectively. Apart from the Daily Cash Back, there was a total of RM70,000 worth of cash prizes comprising the Grand Prize of RM50,000 and four monthly cash prizes of RM5,000 each that were given away.
The “Caltex: Fill, Swipe & Win” Campaign commenced on 1 June and ended on 30 September 2016. The campaign boosted year-on- year retail spending by 14% and garnered an increase of 35% AmBank card spend at Caltex stations.