Tokyo gets an AMG Performance Center, Kuala Lumpur How?


Published on January 15th, 2017 | by Daniel Sherman Fernandez


Tokyo gets an AMG Performance Center, Kuala Lumpur How?

More than 400 AMG Performance Centers in 40 countries have been opened since 2008. What about opening one in Kuala Lumpur where the number of AMG tuned cars have become a common sight?

This new location in Tokyo Setagaya is not integrated as a shop-in-shop into a Mercedes-Benz dealership, but is based on the stand-alone concept. Customers can experience the brand universe of AMG on two storeys. The focus in the showroom is exclusively on the models and themes of the sports car and performance brand.

Car dealership architecture with industrial design

The design of the enclosed structure is modelled after the architecture of the modern company building in Affalterbach and on the AMG “Driving Performance“ brand claim. The highlight of the building’s exterior is a LED façade. During daytime, the white louvres and the diagonal structure provide a dynamic appearance. At night, white-red exterior lighting is activated.

Customers and prospects can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection, and the involvement of AMG in motorsport on two storeys with a total area of almost 1000 square metres. In future, the independent AMG retail partners will handle all functions of a car dealership, and create a unique brand and product experience for customers.

Real motorsport situations are staged inside. A deliberately simplified interior design and focused lighting provide the perfect stage for the sports car and performance models from Affalterbach. The new retail outlet features lounges, a boutique, motorsport exhibits, and consultation areas to provide several appealing places for conversations with customers. The vehicle hand-over area is integrated into the showroom and can be flexibly separated to provide customer privacy if needed.

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