Casio EXILIM EX-TR80, the ideal tool to the perfect selfie


Published on March 19th, 2017 | by Daniel Sherman Fernandez


Casio EXILIM EX-TR80, the ideal tool to the perfect selfie

Casio Malaysia will be launching the EX-TR80, the latest addition to the EXILIM TR family of digital cameras nationwide this month. The new camera combines beauty, functionality and practicality to enhance the pleasure of selfie-taking. An improved version from EX-TR70, the EX-TR80 is now sleeker with more improved features such as the ‘all star’ make-up mode consisting of more than 9,000 combinations, wider LCD image display and double LED lighting.

Selfie-taking has become a trend among the younger generation where camera is no longer seen as a conventional camera. With this in mind, Casio consistently upgrades its cameras to suit the demand of the gadget world by offering extraordinary experiences to distinctive individuals.

EX-TR80 Camera Features

Customizable Presets

  • With the ‘all star’ make-up mode, the camera offers presets of more than 9,000 combinations. The EX-TR80 has six sets of beauty settings, “skin tone, “smooth skin”, ”face brightness”, “sculpting”, “dark circles remover” and “slim face” which enhances one’s look with or without make-up giving it the finishing glow.
  • Equipped with the new advanced Intelligent Make-up Mode, the EX-TR80 are able to produce finer images under various ambiences. The camera can automatically adjusts its settings when exposed to different lightings; this ensures the images taken will remain consistently natural regardless of the surroundings.
  • Double LED Light
  • The double LED light functions to capture the object clearly despite being in a dimmed environment. The two LED lights on the camera minimize uneven exposure and provide a wider angle of lights to capture beautiful shots even in dark locations.

Wider Split-Screen Image Display

  • With a LCD display (3.5 inches) larger by 30% than the previous model, the EX-TR80 is tuned to intensify one’s selfie by enhancing the reproduction of colors. The refined interface features a simpler and user-friendly approach, making selfie-taking easy.
  • Comparison View
  • To maximize the use of the large screen, the new Comparison View features a split-screen image display to review fine adjustments and fine-tune the make-up mode settings to its best. Users can also tag their favorite images for easy access.
  • Camera Design
  • The sleek camera has a wedge-shape body, offering the handler the convenience when taking a perfect selfie. The surface surrounding the lens is finely shaped, giving it a highly refined look. The detailed design created by the ultra-fine processing technologies combining with a brilliant ring produces a sparkling beauty.

Freestyle concept

  • Every individual has their unique style at their comfort hence to accommodate different style, the EX-TR80’s rotating feature allows users to take their selfies in a wide variety of angles, ensuring that each image is a worthy piece.
  • Selfie Art
  • Users are able to add six artistic effects to the images enhanced by the make-up mode. The available effect options are as below:-
  • Elegant – Provides the image with natural lighting similar to being photographed next to a window Foggy – Adds a softer ambience to the image
  • Fairy – Brings out the feminine effects in the image
  • Nostalgia- Creates a retro-colored image
  • Vivid – Enhance the brightness of the image

Instant Movie Productions

  • Produce your own personalized movies by simply pressing the recording button. Direct it with your own timing and cuts to create memorable videos. Make-up effects can also be applied while recording movies.*Effects for movies differ from the photos.

Mirror Image Inversion

  • The EX-TR80 automatically inverts selfies from left to right, processing the image as it appears on the screen.
  • High Speed Processing
  • With its dual-CPU and two parallel image processors, the Exilim Engine HS ver.3 enables the processing of the advanced make-up mode at a high speed.
  • Wireless Connection
  • Bluetooth® low energy enables and controls the constant connection between the camera and a smartphone via the EXILIM Connect application.

Exilim Auto Transfer

  • Photos or videos can be transferred automatically to the smartphone for instant upload on social media platforms.
  • Photo Sharing via SCENE
  • Using the photo-sharing app, Scene (developed and supplied by Ripplex Inc.), images taken with
  • the camera can be automatically uploaded to a cloud-based photo album. This allows immediate
  • sharing with loved ones who are near or far.

*Wordmark and logo of Bluetooth is a registered trademark of Bluetooth SIG, Inc. and any use of this mark by Casio Computer Co., Ltd. is under license.

The EX-TR80 will be available in 3 colours, black, pink and white at the outlets enclosed in Appendix 1 as well as on Lazada Casio Exilim Official Store and GEM FIVE Malaysia Online Store. The retail price is RM4,099 (inclusive of GST).

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