Automotive

Published on March 17th, 2017 | by Amirul Mukminin

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Honda Malaysia Celebrates 250,000th City Owner

Honda Malaysia today chalks up another significant milestone with the delivery of the 250,000th City. This outstanding cumulative sales of the City since the 2nd Generation which was first introduced in Malaysia 16 years ago in 2001, attests to the good market acceptance of this high value for money B-segment sedan.

The City is one of Honda Malaysia’s most sought-after models, with the second generation recording more than 61,000 unit sales and the third generation more than 84,000 unit sales. The fourth generation is the most successful, capturing 33% of the B-segment market share in 2014 when it was launched, and this market share rose to 39% at the end of December 2016. This generation sold an impressive 100,000 units during the period of March 2014 to December 2016, accounting for 38% of Honda Malaysia sales of the same period.

The brisk sales of the newly launched refreshed model of the fourth generation is once again firmly securing the City’s position as the hot favourite among Malaysians. Bookings for the model now stand at 2,500 units, up another 500 bookings from the 2,000 bookings achieved within 10 days of its launch.

With the available capacity at the Pegoh plant in Melaka, Honda Malaysia is living up to its promise of timely delivery of cars to new owners. The 250,000th City is a brand new Modern Steel Metallic (V variant) which was delivered yesterday to its owner, Tan Kian Hui, who bought the car at Tiong Nam Motor (M) Sdn. Bhd.

To congratulate him on his lucky purchase and in appreciation of him selecting the City as his first car, Honda Malaysia presented Tan with RM1,000 worth of service vouchers, a full set of Honda merchandise and Honda Genuine Accessories consisting of Modulo package, Urban package and Utility package worth RM5,300.

Tan was also one of the 25 lucky customers whom Honda Malaysia is giving RM1,000 worth of service vouchers each as token of appreciation and in celebration of this milestone. The remaining 24 lucky customers will be announced on Honda Malaysia Facebook page.


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