Automotive

Published on March 16th, 2017 | by Amirul Mukminin

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Sime Darby Auto Performance Officially Opens Porsche Centre Penang

Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles in Malaysia, has officially opened the new Porsche Centre Penang.

The brand new 3S Porsche Centre Penang is strategically located along Jalan Baru in Seberang Perai, Penang’s automotive hub, and is easily accessible from Penang Island via the first bridge.

With an investment of over RM 15 million, the new Porsche Centre Penang occupies a build-up area of 35,575 sq ft on 102,524 sq ft of land. The state-of-the-art centre is a prominent addition to the development of the Porsche brand in Malaysia and will substantially improve the customer experience in the northern region.

“We are thrilled to be moving into Penang with our third Porsche Centre in Malaysia,” said Arnt Bayer, Chief Executive Officer of Sime Darby Auto Performance. “This new 3S Porsche Centre will enable us to deliver a higher level of customer satisfaction and a unique ownership experience for all Porsche owners and enthusiasts in the northern region.”

The new Porsche Centre Penang is designed to display as many as 10 cars in the showroom. The new facility has two air conditioned dialogue bays and a spacious after sales reception, integrated with the exclusive Carrera Lounge, which offers luxurious comfort and modern conveniences to customers during their visit. The state-of-the-art workshop features nine service bays as well as a warehouse for spare parts. In addition, Porsche customers can browse through the Porsche Driver’s  Selection shop in shop with a selection of the latest apparel, personal accessories and toys from Porsche.

Martin Limpert, Managing Director of Porsche Asia Pacific, said: “SDAP has been our sole and exclusive importer in Malaysia since 2010 and continuously invested into the Porsche brand, with special dedication to state-of-the-art facilities and best skilled people. The new Porsche Centre Penang marks another milestone for the Porsche growth in Malaysia and is a bold statement of SDAP’s commitment. I strongly believe in the long-term potential for Porsche in Malaysia and I am convinced that this latest addition to the Porsche dealer network will support our growth path and assure an outstanding customer experience.”


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