Published on April 25th, 2017 | by Amirul Mukminin0
Mercedes-Benz Malaysia Posts Double-Digit Growth in 1Q2017
Mercedes-Benz Malaysia (MBM) took the chequered flag in the premium vehicle segment for the first quarter of 2017 with 2,945 vehicles delivered, which translates into a sales growth of 11% compared to the same period last year.
MBM’s locally produced limousines, comprising the C-, E-, and S-Class, collectively recorded a total of 1,820 units delivered to customers. The C-Class topped the list with 1,083 units closely followed by the E-Class with a total of 610 units. Meanwhile, the A-Class, B-Class, GLA and CLA Class recorded 434 units.
A significant contributor to the quarter’s healthy sales growth was the Mercedes-Benz SUV range which recorded 594 units delivered to customers, a 247% jump compared to the first quarter of 2016. Notably, the locally assembled GLC marked a 306% growth, recording a total of 491 units sold.
The Mercedes-Benz Dream Cars range recorded 93 units sold, translating into a 365% surge compared to the same period last year.
Evolving hand-in-hand with its healthy sales growth, MBM continued to ramp up its after sales capabilities with greater customer-centric features at touch-points nationwide. In the first quarter of 2017, MBM’s dealer network serviced a total of 30,629 vehicles.
Another positive indicator for the three-pointed star was in the production growth of its plant in Pekan, Pahang which produced 1,977 units in the first quarter of this year. The plant currently produces 11 variants, namely the C180 Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, E200 Avantgarde, E250 Exclusive, E250 Avantgarde, E350e, S400h AMG, GLC250 AMG, as well as the C350e.