Published on April 18th, 2017 | by Amirul Mukminin0
Perodua Maintains 35.9% Market Share in 1Q with Bezza Top in ‘A’ Segment
Perodua registered nearly 50,300 vehicles in the first quarter of 2017, an increase of 6.5% from 47,200 units in the same period last year with an estimated 35.9% market share of the total industry volume at 140,000 vehicles sold so far this year.
In the first quarter of 2016, Perodua also captured a market share of 35.9% with 47,200 vehicles registered over a total industry volume of 131,300 units.
On a month-to-month basis, the company sold 19,500 vehicles in March 2017 against 17,300 units in the same month last year, an increasing of 13%.
“The increasing in number of sales is due to the introduction of the new Axia facelift and also due to aggressive promotions for other Perodua models,” Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh said.
He said that the numbers shared are based on internal research and is subject to official figures from the Malaysia Automotive Association (MAA).
“On our after sales business, with both service intakes and parts and accessories sales seen growth in the first quarter. Barring any unforeseen circumstances, we expect sustained growth in our after sales business,” Datuk (Dr) Aminar added.
Perodua saw 518,201 intakes for the first quarter of the year, which is an increase of 1% from 515,343 intakes in the first quarter of last year.
Parts (including accessories) revenue rose 5% to in the first quarter of 2017 from RM65 million in the same quarter last year.
“On the body and paint business, the growth in revenue is 17% compared with the same period last year indicating positive results on the decision made to expand into this business about 7 years ago,” Aminar revealed.
Perodua has also produced 49,218 vehicles in the first quarter of the year against 48,300 vehicles in the same quarter of 2016. The increasing number of vehicle produce is due to a high demand of the new Axia facelift and Bezza.
On export, for the first quarter of 2017, Perodua exported 941 vehicles to six countries, which is a decrease of 41% from 1,600 vehicles in the same quarter last year.
Despite the shortfall in export so far this year, Aminar said that Perodua relatively positive to achieve its export target of 5,000 units in 2017, which is almost the same figure as 2016.
“Overall, we are cautiously optimistic of achieving our sales target of 202,000 units for the year. We also foresee that despite the challenges in the automotive industry, there will be modest growth for the industry this year,” he concluded.