Automotive

Published on April 26th, 2017 | by Subhash Nair

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Rolls-Royce Works with IHL Singapore to Create VR Experiences for Customers

For the first time, Rolls-Royce Motor Cars customers will be able to immerse themselves in a Virtual Reality (VR) experience for their Bespoke programme – thanks to impressive work by Nanyang Polytechnic (NYP) students. The super-luxury brand chose to partner with NYP in a first-of-its-kind collaboration with an Institute of Higher Learning in Singapore.

Nine groups of students from NYP’s School of Interactive & Digital Media (SIDM) were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos.

While all nine teams from SIDM’s Diploma in Motion Graphics & Broadcast Design and Diploma in Visual Effects created strong concepts, an independent judging committee comprising Rolls-Royce and VR industry executives finally selected two of the most outstanding VR experiences to showcase to the super-luxury brand’s customers in Singapore.

Rolls-Royce Motor Cars supported the project by offsetting software and licensing costs. Winning team members also received an Apple iPad each.


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