Has The Alfa Giulia Lost Its Magic?
Alfa Romeo management expected to sell 75,000 to 100,000 units of the Giulia globally, but the sedan has not yet been able to reach that level.
Marchionne predicted annual global sales of 75,000 to 100,000 Giulias, but since its May 2016 market launch through April 2017, Alfa sold only 18,908 Giulias in Europe, according to JATO Dynamics. One disadvantage the Giulia has is that it is not offered as a wagon in Europe, where rivals such as the BMW 3 series and Audi A4 get a significant portion of their sales from that body type. In the U.S., Alfa has sold 1,636 units of the Giulia in the first four months of the year, company figures show. Another disadvantage the Giulia faces is a weak worldwide demand for sedans.
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