World’s most valuable car brands in billions
This is the rankings for the top global 100; with a percentage value change from 2016
- Toyota $28.7 (30) -3
- BMW $24.6 (35) -8
- Mercedes-Benz $23.5 (40) +4
- Ford $13.1 (83) 0
- Honda $12.2 (91) -8
- Nissan $11.3 (100) -1
- Audi $9.4 (*) -1
- Tesla $5.9 (*) +32
- Land Rover $5.5 (*) +17
- Porsche $5.1 (*) +16
(*) Did not rank in the top 100 global brands
Source: Kantar Millward Brown
The BrandZ Top 100 Most Valuable Global Brands was developed by Kantar Millward Brown. The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.
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