Automotive

Published on June 21st, 2017 | by Daniel Sherman Fernandez

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World’s most valuable car brands in billions

This is the rankings for the top global 100; with a percentage value change from 2016

  1. Toyota $28.7 (30) -3
  2. BMW $24.6 (35) -8
  3. Mercedes-Benz $23.5 (40) +4
  4. Ford $13.1 (83) 0
  5. Honda $12.2 (91) -8
  6. Nissan $11.3 (100) -1
  7. Audi $9.4 (*) -1
  8. Tesla $5.9 (*) +32
  9. Land Rover $5.5 (*) +17
  10. Porsche $5.1 (*) +16

(*) Did not rank in the top 100 global brands

Source: Kantar Millward Brown

The BrandZ Top 100 Most Valuable Global Brands was developed by Kantar Millward Brown. The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.


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