Automotive

Published on July 20th, 2017 | by Subhash Nair

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BMW Group Malaysia Achieves Record Breaking Performance for its BMW iPerformance Vehicles in Malaysia

BMW Group Malaysia today announced its best-ever performance for its portfolio of BMW iPerformance vehicles in the first half of 2017.

Mirroring the ongoing success of the BMW Group for its electro mobility vehicles worldwide, BMW Group Malaysia delivered over 2300 units of the BMW 330e, BMW X5 xDrive40e and the newly introduced BMW 740Le up to the month of June 2017.

Since the introduction of the first BMW Hybrid vehicle with eDrive Technology with the BMW X5 xDrive 40e at the end of June 2016, the premium automaker has already delivered over 3200 units of the vehicle in the country, charting a share of over 44% of its total volume mix in the country, the highest in the world. The current world average is at 3% while in the Nordic countries, the figure is at 14%.

The sales performance of the BMW 330e have been very successful in that more than 60% of BMW 3 Series delivered in the country currently are of the BMW iPerformance model. Meanwhile, over 40% of the BMW 7 Series variants delivered were of the only recently introduced BMW 740Le xDrive.

Driving its product portfolio of BMW Hybrid vehicles with eDrive Technology further forward, BMW Group Malaysia have also prioritised on infrastructure and mobility services in its strategy to make electric driving a more comfortable and convenient experience and a daily pleasure.

With ChargEV playing a pivotal role in encouraging the adoption of Electric Vehicles and Plug-in Hybrid Vehicles, BMW Group Malaysia is also expanding the accessibility of charging stations through its network of authorised dealerships. Only recently, Seong Hoe Premium Motors, the premium automaker’s representative in the state of Melaka installed a dedicated BMWi Wallbox at the Holiday Inn Melaka with another similar project in progress at The Equatorial Melaka due in the month of August. In East Malaysia, BMW Group Malaysia’s premium partner Regas Premium Auto Sarawak will also be installing two BMWi Wallbox solutions at CityONE Megamall in Kuching, the first public charging infrastructure in the state of Sarawak.

The BMW ChargeNow service is offered as part of the BMW 360° ELECTRIC program for customers of the BMW i8, BMW 330e, BMW X5 xDrive40e and BMW 740Le xDrive. The convenient mobility service makes every day on-the-go charging a seamless part of owning a BMW i or BMW Hybrid vehicle with eDrive Technology. Using the ChargeNow card also grants straightforward access to partner charging stations like ChargEV, where customers can enjoy 24/7 support and access to all charging locations on ChargEV’s growing network. To sign up for the BMW ChargeNow service, customers can visit https://www.facebook.com/chargEV/.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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