Published on August 31st, 2017 | by Daniel Sherman Fernandez


Apple Car might be scrapped as engineers leave for Zoox

A recent report from Bloomberg news has mentioned that 17 Apple engineers with experience in automotive design and automotive manufacturing process have left to join Zoox. The 17 engineers were originally from established automakers in Detroit.

The latest exodus to Zoox suggests Apple is less likely to revive ambitions to make a car itself. The engineers found themselves increasingly sidelined and surplus to requirements at Apple, and were hired by the startup in piecemeal fashion in recent months, the people said.

Apple is still actively interested in the car space as it pertains to developing an AI driving system, but the notion of an Apple branded car ever rolling off a production line remains nothing more than a pipe-dream at this point.

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