JetSet

Published on September 4th, 2017 | by Daniel Sherman Fernandez

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Bell & Ross launches BR-X1 RS17 in Bangkok

“Bell & Ross” – the ultimate reference in aeronautical watches – together with “Cortina Watch” – Distributor of luxury Swiss watches in Thailand recently-launched a high-performance wristwatch: the BR-X1 RS17, with the innovative specifications inspired by the ultra-fast speed of the Formula 1 at Park Hyatt Hotel Bangkok, Central Embassy.

Mainly inspired by the brand’s campaign tagline “Watch Beyond” which expresses the idea of going one step further and pushing your own limits under extreme conditions, a watch is not only a tool serving their missions, but an ally at every moment. The event showcased the ultimate precision and luxurious aspects of the newly-unveiled watch before all the high-profile watch-lovers.

Celebrities and socialites joining the recent launch included M.L. Korkita Kritakara, Dr. Chettha Songthaveepol, Asava brand’s founder Polpat Asavaprapha, model/actress Sirinya Bishop, actress Sirita Jensen, Saisa Amranand, Kornkanok Yongsakul, Paul Sucharitkul and Piyarat Kaljaruek.

The BR-X1 RS17 is the commemorative timepiece model created by Bell & Ross as the official watch partner of the Renault Sport Formula One Team at the world’s most glorious and famous motorsport event. The high-performance watch series include the BR 03-94 RS17, BR-X1 RS17 Skeleton Chronograph and, BR-X1 RS17 Tourbillon Chronograph.

At the event, all the dignitaries came under an extraordinary atmosphere created to give a sense of a luxury speed race under the concept “A Road to Luxurious Sensation”. The Bell & Ross Mini Boutique that truly reflects the DNA of the brand greeted the guests. The guests, including media members, were excited by the spectacular show marking the launch of the timepieces. After the show, DJs spinned great tunes, entertaining all the guests during the after-party.

The new Bell & Ross Collection RS17 stands out with a variety of shades, inspired by a glimpse one takes of the brilliant colors on the steering wheel of the single-seat Renault Formula One Team car. Timing is the most important thing in the world of speed competition. With its design inspired by Formula 1, it blends cutting-edge technological advances with the most innovative materials used in the world of speed competition. The design – all colored symbols which are rarely used in high-end watches – provides functions that wearers can quickly go to, whether it is time display, chronograph timing, stopwatch or the display of backup power. This ensures a very clear display, which is easy to understand at a glance. Some parts are also covered in “Renault yellow”. Since the French manufacturer entered the F1 world in 1977, the single-seater sports car has come with a sporty look under this yellow shade.

The Bell & Ross engineers have restructured these materials to push the standard of quality watchmaking. They redesigned the fiber and resin to match the functions of the timepieces. The craftsmanship also covers unique decorations on the watches. The result is a perfect water resistant and flawless BR-X1. All details are meant to ensure wearers are satisfied with the excellent timer function and performance. The edge of the watch and buttons on the BR-X1 are also made from powerful racing tires and the look is enhanced with sporty straps that also perfectly blend rubber with carbon fiber. All these are for the maximum sporty look. On all three watches, mechanical complexities of the chronograph are evident.

Experience the excellence in reliability and precision as well as standardized quality and designs inspired by the prestigious world of motor sport Bell & Ross now shares. You’ll find it to be a lot more than just a companion on your wrist that travels with you everywhere you go.


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