Published on September 9th, 2017 | by Daniel Sherman Fernandez


Eicher Motors of India to Buy Ducati

The list of initial bidders for Ducati also include two Indian motorbike firms, Eicher Motors and Bajaj Auto as well as private equity funds CVC Capital Partners and Advent. India’s Eicher Motors, maker of Royal Enfield classic motorbikes made the most generous bid for Volkswagen Group’s Ducati motor cycle brand for USD1.8 billion.

Eicher is believed to be the only Asian company left in the auction and is currently finalizing terms with advisers ahead of the scheduled bid deadline of end September, the newspaper said, quoting unnamed sources. Eicher is currently finalizing and structuring terms with global banks and consulting companies. Eicher Motors is a commercial vehicle manufacturer in India. The company’s origins date back to 1948, when Goodearth Company was established for the distribution and service of imported tractors. In 1959 the Eicher Tractor Corporation of India Private Ltd was established.


The Eicher Group has diversified business interests in design and development, manufacturing, and local and international marketing of trucks, buses, motorcycles, automotive gears, and components. Royal Enfield Motors, the motorcycle manufacturing subsidiary, is a part of Eicher Motors.

The Benetton family was also among five bidders shortlisted to buy Italian motorcycle brand Ducati, which is being sold by Volkswagen Group. So far offers received valued Ducati at 1.3 billion to 1.5 billion euros (USD1.5 billion to USD1.8 billion).

VW Group is reviewing several assets in a bid to move beyond the emissions scandal that has left it facing billions of dollars in fines and settlements.

A successful deal for Ducati, which had revenue of 731 million euros last year, would show that VW Group CEO Matthias Mueller is serious about reversing its quest for size.

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