Meet the Genesis G70, Korea’s Answer to the BMW 3-Series
A new era dawned as Genesis officially presented the highly anticipated Genesis G70 luxury performance sedan at the Hyundai·Genesis Design Center in Namyang.
Dr. Woong-Chul Yang, Vice Chairman of the Hyundai Motor Group’s R&D Division, key Genesis brand officials, and approximately 300 international automotive journalists participated in the activities. The G70 goes on sale in Korea on September 20th, with timing for its rollout in other markets to be announced soon.
The Genesis G70 is an athletic sedan characterized by its graceful and dynamic exterior styling; elegant and intuitively designed interior; choice of three different powertrains. Customers will be able to select between a turbocharged 3.3-liter gasoline V6, a 2.0-liter turbocharged gasoline I4, and a 2.2-liter I4 diesel models.
The Genesis G70 also incorporates numerous advanced driver assist systems such as Highway Driving Assist (HDA), best-in-class safety with nine standard airbags and active hood function, and a high level of connectivity with server-based voice recognition technology, using Kakao Corp’s artificial intelligence platform.
Hot stamping methods and extended use of structural adhesives have been employed to enhance torsional rigidity and improve overall body stiffness.
The G70 completes the Genesis brand’s sedan lineup, along with the G90 flagship and mid-luxury G80. The arrival of G70 further strengthens the Genesis brand’s presence in the global luxury market.
In November 2015, Genesis launched and set out to compete with the world’s top luxury automakers as a Korean brand. To differentiate itself in the luxury segment, Genesis strives to make a positive impact in the lifestyles of its discerning customers through a progressive and innovative approach to performance and design excellence.
Genesis launched the flagship G90 sedan in December 2015, followed by the G80 sedan in July 2016 in Korea. Since the brand’s inception, Genesis has sold more than 150,000 units, with strong performances in both Korea and the U.S.
Genesis has also received many accolades, most recently, ranking highest among premium automakers in the J.D. Power 2017 U.S. Initial Quality Study (IQS), topping all 13 brands in the premium segment.
The Genesis G70 marks the completion of Genesis sedan line-up and the brand will now start strengthening its lineup with SUVs and alternative powertrains. Genesis plans to roll out new products to expand its presence and coverage across the global market and six models are expected in its product portfolio by 2021.
The all-new Genesis G70 showcases the future direction of the Genesis brand’s design identity.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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