Published on September 3rd, 2017 | by Daniel Sherman Fernandez


Why did Geely want Lotus?

Simple…..not just for its iconic brand value…..Geely wants a lot more.

When Geely bought Volvo Cars from Sweden, they provided the necessary investments to the Swedish car marque, but retained the engineering and design teams who continued doing what they do best. The same format will probably be used for Lotus.

This iconic British sports car brand could provide technologies and engineering designs that are crucial for the future of Geely’s brands, such as lightweight chassis and body designs, and electric powertrains. Lotus has a consulting business, helping larger manufacturers reduce weight, tune suspensions, and improve aerodynamics.

Get ready for some real fast and well balanced Volvo sedans and hot hatchbacks with Lotus input in the coming years.

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