Modenas to Tap Local Street Bike Segment
Modenas expects its latest street bikes and cruiser sport offering to increase its overall market share in the segment by 22 percent in the first year of introducing its latest products.
According to Dato’ Abdul Harith Abdullah, Chief Operating Officer, Automotive Distribution And Manufacturing & Engineering at DRB-HICOM, the collaboration with Bajaj Auto Ltd (BAL) is a natural phase for Modenas as one of the major motorcycle manufacturer in the region, as the company is well known for their differentiated product lines which have been backed by an innovative R&D team and rigorous product testing.
“I am especially happy with this latest collaboration with Bajaj Auto Ltd (BAL) as it has given us the opportunity to penetrate into a fresh segment which is booming and continue to grow stronger in years to come. We strongly believe that this collaboration would be the driving factor that gives Modenas the edge to achieve its aspiration”, Abdul Harith added.
Modenas is confident of replicating the success achieved by the popular Pulsar NS200 (naked street bike), Pulsar RS200 (race bike) and the V15 (café racer) models here as it has proven acceptance globally, being leaders in their respective segments across 74 countries spanning Latin America, Middle East and South Asia.
This confidence is also backed by the steady demand for street bikes below 250cc, which enjoys a five percent market share locally since the last three years. Modenas currently enjoys a stable motorcycle market share of eight percent from the moped and scooter segment locally.
The collaboration will be initiated in stages including front end distribution and development of a dedicated assembly hub in Modenas’ plant in Gurun, Kedah. These efforts will result in several new launches over the new few years and is expected to redefine the street motorcycle segment in Malaysia. “Malaysians today will have three new models to choose from Modenas, along with the three bikes we have launched in the past six months”, said Abdul Harith.
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