BELL & ROSS "Search for Extreme" Launch |

JetSet

Published on November 22nd, 2017 | by Daniel Sherman Fernandez

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BELL & ROSS “Search for Extreme” Launch

Bell & Ross – the ultimate reference in aeronautical watches – recently launched a highly anticipated piece, the BR01 Burning Skull Bronze, during the Search of Extreme press event at the W Hotel, in Hong Kong.

Through the new campaign and tagline “Watch Beyond”, the brand embarks us into the world of the extreme and expresses the idea of going one step further and pushing our own limits under extreme conditions, a watch is not only a tool serving its mission, but an ally at every moment. With dazzling red, blue and green lights representing different fields of military, the event also showcased the latest novelties of this year dedicated to professionals in Air, Land, and Sea fields.

The event started with a short introduction by celebrity Mistress of Ceremony, Ms. Jasmin Wong, followed by a welcome speech by Fabien de Nonancourt, General Manager of Bell & Ross. Right after that, models in army green costumes presented new timepieces from various Bell & Ross collections. The catwalk was kicked off with models demonstrating three watches of the Air field, namely the high-tech camouflage watch BR03-92 Black Camo, the BR-X1 Black Titanium with a transparent dial and ultra-masculine outlook, and BR-X1 White Hawk inspired by the colours of private jets. The next on stage was BRV2-94 Bellytanker from the Land field, a timepiece celebrating record-breaking races of the fifties. From the Sea field, the first diver’s watch by the brand with a square case, the BR03-92 Diver, was unveiled shortly after. As a surprise, an exclusive limited edition for Hong Kong and China markets – the BR01 Burning Skull Bronze – was introduced on stage at the end of the show by celebrity model Mr. Kevin Cheng.

After the ceremony, the guest took their time to admire the timeline of the brand’s famous and iconic collection BR01 Skull that was being showcased at the venue, featuring BR01 Skull timepieces of Bell & Ross at different stages. An on-site activity for the guests was making military style dog tag engraved with their own name, commemorating their shared vision of reaching beyond with the brand. While some guests posed for their GIF photos with various groovy poses, the others gave the VR game a try, and had a taste of what is it like to march into extreme conditions.

After the ceremony, the guest took their time to admire the timeline of the brand’s famous and iconic collection BR01 Skull that was being showcased at the venue, featuring BR01 Skull timepieces of Bell & Ross at different stages. An on-site activity for the guests was making military style dog tag engraved with their own name, commemorating their shared vision of reaching beyond with the brand. While some guests posed for their GIF photos with various groovy poses, the others gave the VR game a try, and had a taste of what is it like to march into extreme conditions.


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