Published on November 1st, 2017 | by Amirul Mukminin0
Proton Sales Improved 12.5%
Proton recorded a 12.5% increase in sales year-to-date, with 56,297 units sold compared to 50,091 units in the same duration last year. This was despite the large decline in overall car sales in the month of September 2017, due to the regular public holidays in Malaysia. The performance rides on an improved TIV year-to-date of 1.7% compared to the same period last year.
“Proton is fortunate for the planning of its Saga and Persona launches in August and September 2016 respectively. With the upgrades done on both cars, we have gained traction in car sales, largely contributed by both Saga and Persona, making up 42.7% (24,061 units) and 27.4% (15,448 units) respectively for Proton’s overall car sales, year-to-date. Both these cars also performed much better than 2016 with an increase of 9,661 units. Persona itself saw a 90% increase year-to-date compared to the same period last year,” said, Abdul Rashid Musa, Vice President of Sales and Marketing of Proton.
“Our efforts to bring Proton cars closer to consumers are beginning to show results. We have been doing our roadshows more aggressively, going into more busy areas especially during weekends and the display of the key safety features of our cars had generated a lot of interest among the public. This shows a positive sign for Proton and this is why we need a good partner with us to ensure that we can continue to remain competitive in the market. We are aware there will be constant challenges coming our way and with our partner, we shall continuously work together for better outcomes,” Rashid added.
Looking at the good response from customers, Proton has extended its Amazing 5 promotion, with 5 years free service and 5 years warranty for Proton car purchases nationwide.