Published on December 4th, 2017 | by Daniel Sherman Fernandez


Land Rover’s Plan For The All New 2019 Defender

Land Rover’s chief, Gerry McGovern has just said the new Defender’s design has been locked in place, and that it will not be a simple retro retread of the vaunted original. Not everyone will like it, according to McGovern. He called it “polarizing.”

The upcoming new Defender is slated to be revealed in 2019, and it will have an important role in Jaguar Land Rover’s SUV lineup. It is to be as off-road capable as the Defenders that have gone before, but the design will not be limited by its heritage, even though the valued bloodline will be respected.

“I do think it needs to acknowledge the great heritage of Defender in terms of its capabilities, durability and is robustness but not necessarily in terms of its visual quality,” said McGovern at the Los Angeles Auto Show.

“I don’t think we should be doing a pastiche of what we have been doing before,” McGovern said. “If [the loyalists] are expecting a facsimile of the old one with all this new technology, then I don’t think they’ll be pleased.” There is sound reasoning in his sentiments, especially considering the new vehicle should be a standalone product instead of merely doing fan service.

“The reality is the loyalists are loyalists and they love their Defenders, but they probably won’t buy a new one because they love the old one. This vehicle will have to appeal to a new generation by virtue of its scale and it will need to sell in much bigger numbers than the original. And in order to get the investment back that’s going into it, it will be a global vehicle and it will have to bring more people to the brand,” said McGovern, with refreshing honesty.

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