Published on January 17th, 2018 | by Daniel Sherman Fernandez0
More BMW Stand Alone ‘M’ Dealerships for Asia……Malaysia Next?
Paul de Courtois, Managing Director of BMW Group Asia wants to see the success of the ‘M’ showroom in Singapore replicated across Asia.
The idea is to create a unique BMW M dealership which makes customers happier, as it will give them a more unique experience than every other BMW customer. The idea that only BMW M cars are sold and serviced there make it feel more exclusive, even if M Division cars are not actually very exclusive, considering you can buy one from any of the seemingly millions of standard BMW dealers.
BWM wants to start creating more of these M-dedicated dealerships, as it will help increase brand prestige while also making some its most profitable customers happier.