Proton e.MAS has passed the 30,000 xEV registration mark faster than any other brand.
Proton e.MAS has set a new automotive milestone in Malaysia, becoming the fastest brand to surpass 30,000 electrified vehicle (xEV) registrations.
As of 31 July 2026, cumulative registrations stood at 31,504 units worldwide. The benchmark was achieved in just 20 months following the national launch of the all-electric Proton e.MAS 7 in December 2024.
Out of the total figure, 30,293 domestic registrations represent Malaysian motorists, while 1,211 units have been exported across international markets—including the recently introduced entry-level Proton e.MAS 5, which recorded 130 overseas deliveries.
The achievement follows closely behind the sub-brand surpassing 20,000 registrations within the first half of 2026 alone.
Model Breakdown Across Malaysia’s Segment Leaders
The 30,000-unit volume is anchored by strong domestic adoption across all three models in the Proton e.MAS new energy portfolio:
• Proton e.MAS 5 (13,279 Units Delivered):
– Position: Malaysia’s No. 1 best-selling pure electric (BEV) model overall.
– Segment: B-segment urban hatchback designed for mass-market EV accessibility.
• Proton e.MAS 7 BEV (12,068 Units Delivered):
– Position: Malaysia’s best-selling C-segment electric SUV.
– Segment: All-electric C-SUV built on PROTON’s Global Modular Architecture (GMA) platform.
• Proton e.MAS 7 PHEV (4,946 Units Delivered):
– Position: Malaysia’s best-selling plug-in hybrid electric vehicle (PHEV).
– Segment: EM-i Advanced Hybrid Technology combining electric driving with extended long-distance range.
“Malaysia’s transition towards electrified mobility has reached an important milestone. Surpassing 30,000 Proton e.MAS registrations in just 20 months reflects the growing confidence Malaysians have in electric mobility and demonstrates how quickly xEVs have become part of everyday consideration for car buyers. Every new Proton e.MAS owner has also helped strengthen the ecosystem that supports future EV adoption.” — Zhang Qiang, CEO of PRO-NET.
Retail Network, Live Charging Integration, and Production Capacity
To support rapid customer adoption, distributor PRO-NET has established a comprehensive national ownership ecosystem:
- Dealer Footprint: Expanded to 58 active dealerships, 45 dedicated service centers, and 10 Body & Paint centers nationwide.
- Live Charging Network: The integrated Proton e.MAS Live Charging Map now provides access to over 4,700 public charging points, representing over 90% national coverage.
- Condominium Charging Solutions: Covers more than 1,500 charging points across 600 residential high-rises, offering preferential charging rates from as low as RM0.63 per kWh when processed via the official Proton e.MAS app.
- Proton e.MAS CKD Highlights:
- CKD status: all three models (e.MAS 5, e.MAS 7, e.MAS 7 PHEV) are assembled in Tanjong Malim
- Initial part localisation: 30% part integration for the e.MAS 7 PHEV
- Tanjong Malim EV Plant: Additional RM37 million investment scheduled to more than double capacity
The localized production footprint directly advances the Government’s sustainability framework under the National Energy Transition Roadmap (NETR), establishing Malaysia as an emerging manufacturing hub for right-hand-drive (RHD) electrified vehicles.
