Toyota set to rival BMW’s M Division, Mercedes’ AMG and Audi’s RS
Toyota’s new Gazoo Racing performance division is looking to take on established rivals with hot Yaris, Supra and GT86 models. Known simply as GR – which stands for Gazoo Racing – Toyota’s new performance division will roll out globally over the next few years, and will appear on most new Toyotas.
The GR brand will appear in ascending order of potency in three different guises on new Toyotas; as a basic GR, as a more aggressive GR Sport and finally as a no-holds barred GRMN, where the MN stands for “Meisters Nurburgring.”
Gazoo Racing has long been a skunkworks project at Toyota, appearing on the side of limited edition tuned Toyotas within the home Japanese market and representing the company’s internal racing projects, particularly at the Nurburgring 24h. But from now on it will become a global high-performance road car brand in much the same vein as AMG and BMW’s M Division.
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