Caterham Just Had Its Best Sales Year in Over 2 Decades!
Caterham’s sales grew by 8% in 2017, with 667 orders taken over the 12-month period. Not only that but the additional 51 sales registered last year helped secure their best sales figures in 21 years and contributed towards a second consecutive year of sales growth.
The achievement rounded off a magnificent 60th anniversary year for the Seven with the landmark moment being the 60 limited edition retro-racer Seven SuperSprints selling out in a record seven hours at Goodwood Revival.
While the largest bulk of the overall sales again came from the UK dealer network (43%), there were record-breaking performances from dealers across the globe including the French market claiming its best performance ever, and an increase of 35% compared to 2016.
Another exciting step in 2017 was the introduction of Latin American regional distributor Global X-Sports, meaning for the first time in Caterham’s history there is a distributor for the whole Latin America region.
Looking ahead to the next 12 months and it’s set to be another bumper sales year for the Seven with the order book filling up fast.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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