Published on February 9th, 2018 | by Daniel Sherman Fernandez0
Mazda’s Vision Coupe Named ‘Most Beautiful Concept Car of the Year’ in France
Mazda’s Vision Coupe was named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International held in Paris, France.
The award celebrates the freshest, most creative and most beautiful concept cars, as chosen by a jury of prominent designers working in fashion, architecture and other industries. Mazda RX-Vision won the same honor in 2016, making this a double win for the two concept models that will guide the design of the next generation of Mazda cars.
“Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design,” said Ikuo Maeda, Mazda’s Managing Executive Officer in charge of Design and Brand Style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after RX-VISION was awarded the same honor is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”
Revealed in 2017, Vision Coupe is a design vision model for the next generation of Mazda cars. Featuring a simple and flowing “one motion” form, it embodies a more mature interpretation of the KODO-Soul of Motion design language tempered with a Japanese aesthetic. Taking cues from the Mazda Luce Rotary coupe and other models that comprise Mazda’s design heritage, the styling is elegant and projects a premium feel.